Delta Airlines Announces Competitive Plan To Win Los Angeles

Delta Airlines, an Atlanta-based carrier, is strategizing a long-haul competition at Los Angeles. They are building a second Delta One Lounge for customers flying in international business class, expanding service to Shanghai and Auckland, and planning a service to Seoul and Manila. Operations from Los Angeles are historically a struggle for airlines due to high operating costs. They already have the most flights and seats from Los Angeles; this should increase their competitive market share with customers and drive Amex card spend. They beat American for New York, and United was driven out, and they have a majority market share in Boston, Austin and Atlanta, which is huge and if they can take LA, they have access to a large credit card revenue increase.